Search results for "Ho Chi Minh City" | Journal of Trade Science

Từ khóa: Ho Chi Minh City

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From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers

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PurposeThe digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This... Xem bài

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Impact of the Government’s Financial Support Policy on Technology Innovation Decisions of Small and Medium Enterprise in Ho Chi Minh City

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The paper examines the impact of the government's financial support policy on technological innovation decisions in 150 small and medium enterprises (SMEs) in Ho Chi Minh City. The study uses the Binary logistic model to... Xem bài