The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
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PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Effect of ethical leadership on employee emotional stability during the time of crisis in the hospitality industry
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PurposeThis research aims to examine the relationship between ethical leadership and employee emotional stability during a pandemic crisis in the hospitality industry, with a chain-mediating effect of perceived emotional...
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Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection
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PurposeThis research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
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PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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Study motivations of Bhutanese students in hospitality and tourism courses
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PurposeThe main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations f...
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Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty
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PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale...
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Phenomenological insights into socio-psychological and network dynamics of women entrepreneurs
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PurposeThis study investigates the socio-psychological and network dynamics influencing women’s entrepreneurial journeys in Bangladesh. It focuses on understanding how societal expectations, financial barriers and emotio...
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Explaining training and adjustment diversity in multinational enterprises: literal and figurative interpretations
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PurposeThis study emphasises the importance of both literal and figurative interpretations in explaining training and adjustment (cross-cultural) diversity in a multinational enterprise (MNE) context.Design/methodology/a...
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Editorial: Generative AI in business education: some future research directions
Publication performance and trends in psychological capital research: a bibliometric analysis
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PurposeThis research aims to provide a comprehensive understanding of the evolution and trends in psychological capital (PsyCap) research and related issues.Design/methodology/approachThis research uses bibliometric anal...
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Enhancing water conservation behavior: the role of knowledge, attitude and environmental concerns
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PurposeWater resources are fundamental to achieving sustainable development. Households play a critical role in global water conservation efforts, directly supporting the attainment of several Sustainable Development Goa...
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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
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PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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Employment brand equity and corporate’s job growth and reputation
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PurposeThis research aimed to explore the commonalities and differences in the type of information provided on corporate websites in relation to their employment brand equity.Design/methodology/approachMixed methods of c...
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Moderators of the relationship between turnover intentions and performance
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PurposeDrawing from the theory of reasoned action, this study investigated the moderators of the relationship between turnover intentions and performance at work.Design/methodology/approachThis study employed hierarchica...
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Food vloggers and their content: understanding pathways to consumer impact and purchase intentions
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PurposeThis study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interactio...
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