Search results for "Asia" | Journal of Trade Science

Từ khóa: Asia

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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)

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PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo... Xem bài

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The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image

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PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin... Xem bài

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Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection

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PurposeThis research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this... Xem bài

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From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers

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PurposeThe digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This... Xem bài