Journal of Trade Science

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The Impact of Senses on Purchasing Decisions: Research on F&B Products at Service Points

Quan , N. H.

DOI: 10.54404/jts.2021.9.04.06

Tóm tắt
The study aims to examine the impact of the senses on consumer Buying decisions on F&B products at food service points in Vietnam and to examine the relationship between the impact variables. In this study, research data... Xem bài

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Corporate Social Responsibility for Employee Retention and Engagement in Small and Medium-Sized Enterprises: a Case Study in Vietnam

Thu , N. H. and Phu , P. T.

DOI: 10.54404/jts.2021.9.04.05

Tóm tắt
The article evaluates the influence of corporate social responsibility awareness (CSR) on employee engagement and retention. Adopting the exploratory factor regression method through four CSR factors, with the data colle... Xem bài

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Does Economic Complexity Reinforce Ecological Footprint in Viet Nam

Lieu , P. T. and Ngoc , B. H.

DOI: 10.54404/jts.2021.9.04.04

Tóm tắt
The association between economic complexity (a sophisticated economic structure) and ecological footprint has been investigated in developed countries but has less attention in developing nations. Therefore, this study a... Xem bài

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The impact of Covid-19 pandemic and financial asset prices on the performance of the Vietnam stock exchange - Evidence from a non-linear ARDL co-integration approach

Chien , N. V.

DOI: 10.54404/jts.2021.9.04.03

Tóm tắt
The paper is to examine the impact of the Covid-19 pandemic and external shocks, which can come from changes in oil prices and financial asset prices on the stock exchange performance in an emerging economy. By drawing t... Xem bài

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Allocative Efficiency of Vietnam’s Manufacturing Enterprises by Technology Level

Trang , V. T. H.

DOI: 10.54404/jts.2021.9.04.02

Tóm tắt
Studying about allocative efficiency is very important in policy formulation and management of each enterprise. The data envelopement analysis method was used to calculate the allocative efficiency of Vietnam's manufactu... Xem bài

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Research on the Impact of Locality - Marketing Variables on the Satisfaction of Tourists to Ninh Binh Province

Hanh , D. H. and Nhan , B. X.

DOI: 10.54404/jts.2021.9.04.01

Tóm tắt
Marketing a locality in tourism development aims to build the image of a local tourist destination in the minds of tourists. This study clarifies the impact of locality-marketing variables including: local tourism produc... Xem bài