Leadership discourse analysis: an exploration of a neo-transformational leader
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PurposeThis interdisciplinary study creates a structured link to define neo-transformational leadership via an unconventional method in trade science, called discourse analysis.Design/methodology/approachDrawing on quali...
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The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
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PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Effects of SNSs use and social intelligence on users’ subjective well-being
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PurposeGiven the widespread use of social networking sites (SNSs) in modern society, both academic researchers and practitioners have focused on exploring the impact of SNSs usage on users’ psychological and behavioral o...
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Mitigating climate change through green leadership: a study of the coal mining sector
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PurposeThis study examines how green transformational leadership and green motivation improve organizational environmental performance and investigates the mediating effect of eco-friendly behavior. While the relationshi...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
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PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
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PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin...
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Emotional intelligence at the heart of customer orientation: the front-office bank employee perspective
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PurposeThis study aims to discern and refine the role of emotional intelligence (EI) in the development of customer orientation among banking employees in Morocco. This analysis seeks to enhance understanding about the s...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
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PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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Study motivations of Bhutanese students in hospitality and tourism courses
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PurposeThe main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations f...
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Unlocking students' continuance intention to use generative AI for educational purposes: the dual role of habit
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PurposeGenerative artificial intelligence (GenAI) plays a crucial role in academic sustainability as it enables personalized learning experiences and fosters innovative problem-solving approaches. Based on the technology...
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From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers
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PurposeThe digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This...
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Phenomenological insights into socio-psychological and network dynamics of women entrepreneurs
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PurposeThis study investigates the socio-psychological and network dynamics influencing women’s entrepreneurial journeys in Bangladesh. It focuses on understanding how societal expectations, financial barriers and emotio...
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Philosophy of science and research paradigm for business research in the transformative age of automation, digitalization, hyperconnectivity, obligations, globalization and sustainability
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PurposeThis article aims to explain the role of philosophical anchors and research paradigms in business research, and how they can be extrapolated in the transformative era of automation, digitalization, hyperconnectivi...
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Editorial: Integrating SDGs into business and trade research: progress, challenges and the contributions of the Journal of Trade Science
The use of technology in facing the COVID-19 negative consequences and the associated opportunity for digital entrepreneurship in KSA
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PurposeThis article introduces the key findings from investigating technology's role in mitigating the business slowdown enforced by the COVID-19 pandemic and the associated increased reliance on technological means amon...
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