Editorial: Advancing research on digital technology in business
The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
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PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
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PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
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PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
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PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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A framework of frameworks: theoretical, conceptual, contextual, methodological and impact frameworks
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PurposeConfusion and conflation about the components of research continue to hinder how scholars position, design, and communicate their research. In response, this article aims to clarify the components of research and...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
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PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Editorial: Integrating SDGs into business and trade research: progress, challenges and the contributions of the Journal of Trade Science
Why we buy, how we feel: applying phenomenology to consumer research
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PurposeThis research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that ar...
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From photos to feedback: application of Photovoice on hotel guest experience research
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PurposeThis study explores Photovoice as a participatory visual research method to capture hotel guest experiences. Traditional surveys and interviews often fail to reflect emotional and sensory nuances. expectancy-disco...
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Factors Affecting the Service Quality of Lazada in Vietnam
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In the context of long social distancing during months of the pandemic Covid-19, new trends in commerce and unprecedented consuming behaviors were created. One of them is the exponential growth of e-commerce all over the...
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The Impact of Factors Constituting Competitiveness of the Retail Banking Service in Vietnam
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This study aims to clarify the impact of the constituent factors on the competitiveness of retail banking services of Vietnamese commercial banks from the customer's point of view. The hypothesis in this study is that co...
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A Study on Relationship Between Customer Satisfaction and Dimensions of E-banking Service Quality of Commercial Banks in Vietnam
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With the rapid development of information technology (IT) applications in banking sector, most commer- cial banks in the world and in Vietnam have made great advancement in providing and developing ebanking services. Thi...
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A Study on Learners' Satisfaction with English Training Quality in Language Link Vietnam
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Customer satisfaction with service quality and value has long been a topic of concerns by many scholars and enterprises. This research aims to examine the impacts of different components of service quality on demand sati...
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