Constructing an Innovation Business Model: Marketing 6.0

Chen, T. F.

Tóm tắt
The study aims to review literatures including industry 4.0, web 1.0 to 6.0, O2O marketing (click-andmortar), omni-channel marketing, Marketing 1.0 to 6.0. And explore what are the essential dimensions in the marketing 6... Xem bài