The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
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PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
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PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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From photos to feedback: application of Photovoice on hotel guest experience research
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PurposeThis study explores Photovoice as a participatory visual research method to capture hotel guest experiences. Traditional surveys and interviews often fail to reflect emotional and sensory nuances. expectancy-disco...
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Study the Impact of Customer Experience to Loyalty at Hotels in Vietnam
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Today, customer experience (CX) is an important topic that many researchers and business managers are interested in.CX plays a role in determining post-consumer behavior through customer satisfaction with products and se...
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The Factors Affecting the Satisfaction of Non-life Insurance Participants in Vietnam
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Insurance in general and non-life insurance in particular play an important role in the economy when they mobilize a large amount of capital to finance production and business, beside profound humanistic meanings in shar...
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