Truy cập mở
Bài viết
Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
Tóm tắt
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
Xem bài
Truy cập mở
Bài viết
Customer intention to adopt QR code for payment: empirical research in HCM city, Vietnam
Tóm tắt
The goal of this paper is to identify the key factors that directly and indirectly influence customers' willingness to accept QR code payments. The proposed model was a hybrid of the TAM and UTAUT models. We surveyed cit...
Xem bài