Search results for "e-commerce supply chain" | Journal of Trade Science (Phiên bản tiếng Anh)

Từ khóa: e-commerce supply chain

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Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty

Phan, Dinh Anh , Vo, Thi Le Hoa

DOI: 10.1108/jts-07-2024-0041

Tóm tắt
PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale... Xem bài