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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
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PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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Understanding Domestic Tourist Behaviors for Eco-Tourism Sustainable Development
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With the development of information technology and the internet, the article focuses on studying the impact of social networks and Chatbot e-services on customer behaviors. Specifically, customers are willing to pay for...
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