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Effects of SNSs use and social intelligence on users’ subjective well-being
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PurposeGiven the widespread use of social networking sites (SNSs) in modern society, both academic researchers and practitioners have focused on exploring the impact of SNSs usage on users’ psychological and behavioral o...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
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PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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