Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
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PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers
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PurposeThe digital era contributes significantly to the rapid growth of the street food sector. However, it also brings about food poisoning risks as the street food vendors are busy inventing frivolous food trends. This...
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Filling the SME credit gap: a systematic review of blockchain-based SME finance literature
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PurposeThe review examines the existing literature on blockchain-based small and medium enterprise (SME) finance and highlights its trend, themes, opportunities and challenges. Based on these factors, the authors create...
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Career orientation of family members in family businesses: a choice or an obligation?
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PurposeThis study investigates whether family members choose to join the family business out of personal interest or perceived obligation, drawing on the theory of planned behavior (TPB) and socioemotional wealth (SEW) t...
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The impact of the US-China trade war on Vietnamese exports to the US: a quantitative study using DiD approach
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Purpose The study attempts to examine the impact of the US-China trade war on Vietnamese exports to the United States, which has consistently served as a key market for Vietnamese goods and services in recent decades. Th...
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How eco-badges shape online purchase decisions: the roles of perceived diagnosticity and label credibility
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PurposeThis study aims to investigate the influence of eco-badges on consumers' purchase decisions within information-dense e-commerce environments in Indonesia. It focuses on perceived diagnosticity as a central cogniti...
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Predicting Risks for Supply Chain Management Networks with Machine Learning Algorithm
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Predicting risk in supply chain management networks has been interested by many researchers because supply chain management can be seen as a core factor of businesses activities. Using machine learning algorithm, especia...
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Behavioral Intention Towards Online Food Purchasing After the Social Distancing Period of Covid-19 in Danang City, Vietnam
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Social distancing due to Covid-19 exposes consumers to abnormal situations and forces them to passively change their buying behaviors, leading to partly shifting to online shopping channel choices. This study was conduct...
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Proposing Credit Risk Warning for Commercial Banks’ Corporate Lending in Vietnam
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In this paper, the author has conducted researches and investigations about risk management in Vietnamese commercial banking system. 210 observations from companies were collected by survey and SPSS software was used to...
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The Factors Affecting the Satisfaction of Non-life Insurance Participants in Vietnam
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Insurance in general and non-life insurance in particular play an important role in the economy when they mobilize a large amount of capital to finance production and business, beside profound humanistic meanings in shar...
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Actual situation of rural trade policies in the South Central Coast region of Vietnam
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In recent years, the Government has been making efforts to implement public administration and institution reforms in order to bring national growth in a sustainable manner, in line with the trend of global economic inte...
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A Study on Factors Affecting Perceived Customer Values of Facebook-based Retailers in Hanoi
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This study aims to identify factors that address whole customer value as shopping at small online retailers on Facebook. Results which are accredited by multiple –choice survey data of 250 consumers show that the practic...
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The Development of Vietnam's Derivative Stock Market - A Need for Comprehensive Solutions
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Vietnams derivatives market has officially come into operation, marking a new development of The Vietnamese stock market. The birth of the derivatives market is a step to the completion of Vietnamese financial market,in...
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