The Impact of Multichannel Integration Capability on Customer Value and Satisfaction - An Empirical Study of Retail Enterprises in Hanoi

Nguyen Phuong Linh and Nguyen Duc Nhuan

DOI: 10.54404/jts.2022.10.03.02

Tóm tắt
This study aims to explore the impact of multichannel integration capability on customer satisfaction which is mediated by customer value of retail enterprises in Hanoi. From the literature review, this study establishes... Xem bài

The Influence of Channel Integration Quality on Customer Engagement in Multi-channel Retail in Vietnam

Trang , D. T. T. and Hanh , T. T. T

Tóm tắt
Along with the dramatic growth of the technology at stores, multi-channel services have turned to omni-channel ones. Integrating effectively sales channels assists retailers to not only increase sales and optimise costs... Xem bài