The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce
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PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact...
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Decision-making model in digital commerce: electronic trust-based purchasing intention through online food delivery applications (OFDAs)
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PurposeThis research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among custo...
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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
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PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Understanding the power of social media influencers in promoting organic food consumption
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PurposeIn response to growing health and environmental concerns, consumer demand for organic foods has grown steadily. At the same time, social media influencers have a significant influence on consumer choices, especial...
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