Why we buy, how we feel: applying phenomenology to consumer research
Tóm tắt
PurposeThis research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that ar...
Xem bài
Expanding the qualitative repertoire in organizational research: a framework for hybrid reflexive narrative inquiry
Tóm tắt
PurposeThis paper introduces Hybrid Reflexive Narrative Inquiry (HRNI), a novel methodological framework designed to address the complex interplay of organizational research's temporal, contextual, and reflexive dimensio...
Xem bài
From photos to feedback: application of Photovoice on hotel guest experience research
Tóm tắt
PurposeThis study explores Photovoice as a participatory visual research method to capture hotel guest experiences. Traditional surveys and interviews often fail to reflect emotional and sensory nuances. expectancy-disco...
Xem bài