Search results for "Multichannel Integration Capability" | Journal of Trade Science (Phiên bản tiếng Anh)

Từ khóa: Multichannel Integration Capability

Truy cập mở Bài viết

The Impact of Multichannel Integration Capability on Customer Value and Satisfaction - An Empirical Study of Retail Enterprises in Hanoi

Nguyen Phuong Linh and Nguyen Duc Nhuan

DOI: 10.54404/jts.2022.10.03.02

Tóm tắt
This study aims to explore the impact of multichannel integration capability on customer satisfaction which is mediated by customer value of retail enterprises in Hanoi. From the literature review, this study establishes... Xem bài