Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category
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PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e...
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Transcending the past into the future: the effects of succession planning and incumbents’ willingness to step aside on the sustainability of family businesses
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PurposeThis study examines the influence of succession planning and the incumbents’ willingness to step aside on the sustainability of family businesses, a critical but often overlooked aspect that can determine the long...
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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
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PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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Food vloggers and their content: understanding pathways to consumer impact and purchase intentions
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PurposeThis study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interactio...
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Identification of Asymmetric Information in Agriculture Supplier-Buyer Relationships
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The purpose of this paper is to develop an influence-effect model as a construct for determining information asymmetry influencing factors between suppliers and customers. In order to understand the cause-effect principl...
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Factors Affecting the Application of Responsibility Accounting: A Case Study in Automobile Manufacturing Enterprises in Vietnam
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This study aims to determine and assess the influence of factors on the application of responsibility accounting (RA) in automobile manufacturing enterprises in Vietnam. The findings show that the application of RA is in...
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Earnings Management of Listed Companies on Vietnam Stock Market: An Empirical Study and Identification of Influencing Factors
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Based on data from 1,281 observations on Vietnam's stock market in the period 2009-2015, the article clarifies two fundamental issues: (i) identifying the existence of earnings management of listed companies and (ii) ana...
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