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Why we buy, how we feel: applying phenomenology to consumer research
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PurposeThis research explores how phenomenology can enrich consumer research as a philosophical and methodological approach by illuminating the emotional, symbolic and experiential dimensions of consumer behavior that ar...
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Expanding the qualitative repertoire in organizational research: a framework for hybrid reflexive narrative inquiry
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PurposeThis paper introduces Hybrid Reflexive Narrative Inquiry (HRNI), a novel methodological framework designed to address the complex interplay of organizational research's temporal, contextual, and reflexive dimensio...
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