The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
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PurposeImproving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determin...
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Nexus of green human resource management and sustainable corporate performance: the mediating roles of green behavior and green commitment
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PurposeThe driving force behind this study is the need to learn more about the ways in which green human resource management (GHRM) can impact sustainable corporate performance (SCP), especially in the context of Ho Chi...
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Promoting university brand through student co-creation behaviors: the role of online brand posts
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PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur...
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Study motivations of Bhutanese students in hospitality and tourism courses
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PurposeThe main purpose of this article is to understand the motivations for Bhutanese students to study hospitality and tourism courses. The second objective is to analyse what countries are the preferred destinations f...
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A framework of frameworks: theoretical, conceptual, contextual, methodological and impact frameworks
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PurposeConfusion and conflation about the components of research continue to hinder how scholars position, design, and communicate their research. In response, this article aims to clarify the components of research and...
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Unlocking students' continuance intention to use generative AI for educational purposes: the dual role of habit
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PurposeGenerative artificial intelligence (GenAI) plays a crucial role in academic sustainability as it enables personalized learning experiences and fosters innovative problem-solving approaches. Based on the technology...
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Phenomenological insights into socio-psychological and network dynamics of women entrepreneurs
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PurposeThis study investigates the socio-psychological and network dynamics influencing women’s entrepreneurial journeys in Bangladesh. It focuses on understanding how societal expectations, financial barriers and emotio...
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Editorial: Generative AI in business education: some future research directions
From photos to feedback: application of Photovoice on hotel guest experience research
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PurposeThis study explores Photovoice as a participatory visual research method to capture hotel guest experiences. Traditional surveys and interviews often fail to reflect emotional and sensory nuances. expectancy-disco...
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Publication performance and trends in psychological capital research: a bibliometric analysis
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PurposeThis research aims to provide a comprehensive understanding of the evolution and trends in psychological capital (PsyCap) research and related issues.Design/methodology/approachThis research uses bibliometric anal...
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A typology of validity: content, face, convergent, discriminant, nomological and predictive validity
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PurposeResearch serves to elucidate and tackle real-world issues (e.g. capitalizing opportunities and solving problems). Critical to research is the concept of validity, which gauges the extent to which research is adequ...
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Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
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PurposeThe study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam.Design/methodology/approachThe study used survey data from 413 hou...
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Motivating language and organizational citizenship behavior: the role of job satisfaction, affective commitment and perceived voice opportunity
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PurposeDrawn on an integrated model of motivating language theory and social exchange theory, this study examines how leaders' motivating language (LML) influences two forms of organizational citizenship behaviors direct...
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