Search results for "Green marketing" | Journal of Trade Science

Từ khóa: Green marketing

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Coastal communities’ participation in reducing single-use plastic bags: the role of awareness of harm and responsibility for environmental protection

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PurposeThis research aims to explore the role of awareness of harm and responsibility for environmental protection in reducing pollution from single-use plastic bags (SPBs) in coastal communities (CCs). To this end, this... Xem bài

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Transcending the past into the future: the effects of succession planning and incumbents’ willingness to step aside on the sustainability of family businesses

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PurposeThis study examines the influence of succession planning and the incumbents’ willingness to step aside on the sustainability of family businesses, a critical but often overlooked aspect that can determine the long... Xem bài