Optimizing sales mode selection and marketing effort for a B2C marketplace under green product investment uncertainty

Phan, Dinh Anh , Vo, Thi Le Hoa

DOI: 10.1108/jts-07-2024-0041

Tóm tắt
PurposeThis study investigates the circumstances under which a business to customer (B2C) marketplace chooses to implement green marketing to promote green product investment (GPI). It further identifies the optimal sale... Xem bài

The impact of the US-China trade war on Vietnamese exports to the US: a quantitative study using DiD approach

Dang, Binh Thi Thanh , Yawei, Wang , Abdullah, Abdul Jabbar

DOI: 10.1108/jts-02-2024-0007

Tóm tắt
Purpose The study attempts to examine the impact of the US-China trade war on Vietnamese exports to the United States, which has consistently served as a key market for Vietnamese goods and services in recent decades. Th... Xem bài

Organizational Model of Accounting Information System for Commercial Enterprises in Hanoi

Ha, D. B.

Tóm tắt
Basing on an overview of the research on the organization of the accounting information system in some enterprises, the basic issues on the organization of the accounting information system in commercial enterprises, the... Xem bài