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A framework of frameworks: theoretical, conceptual, contextual, methodological and impact frameworks
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PurposeConfusion and conflation about the components of research continue to hinder how scholars position, design, and communicate their research. In response, this article aims to clarify the components of research and...
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Understanding the power of social media influencers in promoting organic food consumption
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PurposeIn response to growing health and environmental concerns, consumer demand for organic foods has grown steadily. At the same time, social media influencers have a significant influence on consumer choices, especial...
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