The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce

Vu, Thao Phuong , Nguyen, Duong Tuan

DOI: 10.1108/jts-12-2024-0072

Tóm tắt
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact... Xem bài

Promoting university brand through student co-creation behaviors: the role of online brand posts

Vo, Thanh-Thu , Le, Quynh Hoa , Duong, Linh N.K.

DOI: 10.1108/jts-11-2023-0026

Tóm tắt
PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur... Xem bài

The Impact of Multichannel Integration Capability on Customer Value and Satisfaction - An Empirical Study of Retail Enterprises in Hanoi

Nguyen Phuong Linh and Nguyen Duc Nhuan

DOI: 10.54404/jts.2022.10.03.02

Tóm tắt
This study aims to explore the impact of multichannel integration capability on customer satisfaction which is mediated by customer value of retail enterprises in Hanoi. From the literature review, this study establishes... Xem bài

A Study on Factors Affecting Perceived Customer Values of Facebook-based Retailers in Hanoi

Dat, P.M. , Trang, N.T.Q. , Thu, B.T.

Tóm tắt
This study aims to identify factors that address whole customer value as shopping at small online retailers on Facebook. Results which are accredited by multiple –choice survey data of 250 consumers show that the practic... Xem bài