Search results for "Consumer loyalty" | Journal of Trade Science

Từ khóa: Consumer loyalty

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Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category

Le, Bao Ngoc , Nguyen, Hoang Viet , Nguyen, Dung Minh

DOI: 10.1108/jts-08-2024-0054

Tóm tắt
PurposeOver energy consumption is one of the causes of global warming and climate change. To deal with this issue, using energy-efficient appliances is strongly encouraged and cultivating consumer loyalty toward energy-e... Xem bài

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Editorial: Integrating SDGs into business and trade research: progress, challenges and the contributions of the Journal of Trade Science

Nguyen, Ninh

DOI: 10.1108/jts-06-2026-077