The links between e-logistics service quality, attitude and repurchase intention of Gen Z in e-commerce

Vu, Thao Phuong , Nguyen, Duong Tuan

DOI: 10.1108/jts-12-2024-0072

Tóm tắt
PurposeThis study aims to identify the dimensions that represent e-logistics service quality (e-LSQ) in e-commerce from the perspective of Generation Z customers in Vietnam. Additionally, it seeks to evaluate the impact... Xem bài

Promoting university brand through student co-creation behaviors: the role of online brand posts

Vo, Thanh-Thu , Le, Quynh Hoa , Duong, Linh N.K.

DOI: 10.1108/jts-11-2023-0026

Tóm tắt
PurposeThis study investigates the role of social media brand posts on customer response and whether said impacts foster engagement in brand co-creation behaviors, especially in the higher education sector. The study fur... Xem bài

Unlocking students' continuance intention to use generative AI for educational purposes: the dual role of habit

Sabani, Alvedi , Nguyen, Hoang Giang , Le, Darren , Farah, Mohamed

DOI: 10.1108/jts-08-2025-0038

Tóm tắt
PurposeGenerative artificial intelligence (GenAI) plays a crucial role in academic sustainability as it enables personalized learning experiences and fosters innovative problem-solving approaches. Based on the technology... Xem bài

The Impact of Multichannel Integration Capability on Customer Value and Satisfaction - An Empirical Study of Retail Enterprises in Hanoi

Nguyen Phuong Linh and Nguyen Duc Nhuan

DOI: 10.54404/jts.2022.10.03.02

Tóm tắt
This study aims to explore the impact of multichannel integration capability on customer satisfaction which is mediated by customer value of retail enterprises in Hanoi. From the literature review, this study establishes... Xem bài

Research on the Relationship Between Attitude and Intention for the Development Sharing Economy Model of E-Tourism Enterprises in Vietnam

Vu Thi Thuy Hang and Dam Gia Manh

DOI: 10.54404/jts.2022.10.03.06

Tóm tắt
The study aims to explore the relationship between the attitude and the intention to develop the sharing economy model of enterprises in the field of online travel services in Vietnam. Based on using the method of interv... Xem bài

The Influence of COVID-19 on Gold Price Volatility – A Comparative Study of India and Vietnam

Son , D. V. and Anh , P. T.

DOI: 10.54404/jts.2022.10.01.01

Tóm tắt
The covid-19 pandemic has had far-reaching consequences for the global economy, affecting many financial market components, including the gold market. This study compares India and Vietnam based on data on several covid-... Xem bài

The Effect of Accounting Information Quality onThe Decision – Making Process of Vietnamese Enterprises

Trang , N. Q.

Tóm tắt
The purpose of this study is to determine the influence of accounting information quality on the decision - making process of Vietnamese manufacturing enterprises. The sample was collected from a survey of senior executi... Xem bài

A Study on Factors Affecting Perceived Customer Values of Facebook-based Retailers in Hanoi

Dat, P.M. , Trang, N.T.Q. , Thu, B.T.

Tóm tắt
This study aims to identify factors that address whole customer value as shopping at small online retailers on Facebook. Results which are accredited by multiple –choice survey data of 250 consumers show that the practic... Xem bài

Application of ARCH - GARCH Models for Analysis of the Fluctuation of VN_Index

Hien, N.T.

Tóm tắt
In the context of Vietnamese stock market, the awareness of the fluctuation of VN_Index index is the awareness of the information of stock market, and it has an important role in stock evaluation and risk management. The... Xem bài

A Study on Learners' Satisfaction with English Training Quality in Language Link Vietnam

Khoa, N. B.

Tóm tắt
Customer satisfaction with service quality and value has long been a topic of concerns by many scholars and enterprises. This research aims to examine the impacts of different components of service quality on demand sati... Xem bài