Journal of Trade Science

Trade Science Rewiev No 1

Thứ tư - 02/12/2015 15:07
1. Dinh Van Son - Foreign Direct Investment and the Development of Vietnam Stock Market from Practical View
In the international economic integration context, the capital flow of foreign investors and their participation in the stock market have not only brought in positive effects but also caused certain risks to the development of the market in particular and the economy in general. In Vietnam, the inflow and outflow of the foreign capital and the participation of foreign investors in transactions have strongly affected the behavior of other market participants, through which influenced the market. It is therefore necessary to identify and analyze the situation, then to recommend solutions to help exploit the positive effects and minimize the negative ones toward the aims of stabilizing and developing the market in the present context. In this article, the author analyzes the general effects of foreign investment via the stock market on the stability and development of the market from both positive and negative views, identifies the reasons and proposes some solutions to develop the market in the present context.
2. Nguyen Hoang Long - Measuaring the customer value of the enterprise - a method to define and conditions to implement
Optimizing the supply value according to the need of the targeted customer groups is the aim of the production and business process and measurement of the enterprise’s revival and development in the context of the world economy which has constantly declined without any good signals of recovery as present. To implement this business thinking requires the enterprise’s managers to select and perform effectively methods of evaluating economic value that customer/customer groups can bring to the enterprise according to each business SBU, forming prerequisite basis to develop its proper and effective business strategy. From the end of 20th century, there has been many researches to propose and implement methods of evaluating economic value that customer/customer groups can bring to the enterprise, typically such as: (1) method of estimating total revenue customers bring to the enterprise; (2) PCR – previous period customer revenue; (3) PCV – past customer value; (4) CLV - customer lifetime value; (5) CRV - customer referral value. Among which, CLV and CRV are appreciated by many managers to be the best method to measure customer value of the enterprise at present. In this paper, the author would like to introduce overview of methods of estimating CLV and CRV, and then to identify process and conditions to implement and measure customer economic value in order to set basis of establishing targets of the enterprise’s marketing strategy.
3. Do Thi Ngoc - Vietnam standards harmonizing with international Standards  in economic integration trend
In the integration trend, factors for determining the capacity of international market penetration in our country are the ability of producers to meet standards and technical regulations of this market. Therefore, the criterion is the common language used in international trade, it is one of important factors to promote trade relations between the countries. However, like many countries around the world, we have developed and promulgated national standards (TCVN) with significant differences for many years, which has brought difficulties not only for trade relations at the macro level, but also for enterprises and consumers. Meanwhile, the Agreement on Technical Barriers (TBT) in the trade of the World Trade Organization has emphasized the major role of international standards. Therefore, standard harmonization is an idea that is supported and is participated by many countries and becomes a general trend in the world’s standardization community over the years. In Vietnam, the standard harmonization which is a focused content has been implemented positively since the past decade and has achieved encouraging results. However, enterprises and national standardization organizations have also faced many difficulties and challenges in this implementing process. This article focuses on clarifying the scientific basis of standards harmonization, analyzes the opportunities and challenges of standards harmonization and recommends to strengthen Vietnamese standards harmonization in complying with these in the region and in the world  effectively.
4. Phan Thi Thu Hoai - Marketing Strategy to Creating Competitive Advantage for Vietnam small and medium Enterprises in Economic Integration Process
Global economic integration has made the business environment conditions, domestic and international market changes and increase the pressure and intensity of competition even in the domestic market. Local firms in our country have disadvantages in resources, experience and capability compared with foreign competitors, especially multinational and global companies. To enhance the competitive edge in the domestic and international market, local firms’ marketing strategy must be based on the foundation of international competitive advantage including: global/local vision, unique perceived valuesculture differences. Marketing strategies to create Vietnam firms’ competitive advantage pursuing focus and differentiate  strategies are: targeting local market segments and local positioning, localize products and market offers, develop alliances and linkages with partners in the local value chain​​, develop modern sales channels complement traditional ones, offer the distinct values ​​based on local firms’ unique assets.
5. Nguyen Hoang Viet – The Model of Company Value Chain in recent context (Case study in Vietnam garmetn enterprises)
As the consequence of the global economic crisis and national macroeconomic instability, most Vietnam interprises are facing a paradox that the more business they do, the more loss they incur. There are various approaches to indentify the reasons, on of which stems from enterprise value chain. The article analyses the business situation of Vietnam garment enterprises, applies the value chain model proposed by the author, evaluates the capacity and quanlity of value chain operation in enterprises to come up with two solution groups: reducing basic operational costs and stimulating the value chain in Vietnam garment enterprises in the coming time.
6. Nguyen Thi Minh Nhan and Mai Hai An - Using box – Jenkins Model in sales forecast at state – owned commercial enterprises 
Nowadays, forecast based on scientific and practical foundation is becoming necessary demand at all levels for each new year or each new stage. In commercial enterprises, sales forecast is based key which creates market and business efficiency. Researching on state – owned commercial enterprises can see that one of the most weaknesses in planning function is forecast and one of the key causes is limited in using forecast models. In this article, the authors select Box-Jenkins model for sales forecast in own-state commercial enterprise and demonstrate it is suitable. 
7. Mai Thanh Lan - KPI  Application in 3P Pay of Enterprises                                                           
Wages payment of enterprises is an issue concerned by a great deal of people, both employees and employers. Especially, to employers, how to pay wages competitively, fairly and appropriately with their payment abilities in order to create, maintain and effectively use human factor is an unignorable issue. Recently, 3P Pay has been noticed by many enterprises because of its benefits. However, to implement 3P Pay successfully, it is important to assess achievements by KPI. In the scope of this article, through factual research by using questionnaires, interviews, case studies, secondary data collections, the author refers to the application of KPI in 3P Pay and its state in practice, accordingly proposes some solutions to enhance the ability of KPI application in 3P Pay of Vietnam’s enterprises nowadays.
8. Nguyen Viet Thai - Organizing Tour Guiding in Lang Son – based Travel Agencies
Tour guiding (TG) plays an important role in tourism business, it is the core activity of the travel agencies. The quality of tour program (TP), the satisfaction of tourists mainly depends on the organization of tour guiding in travel agencies. Therefore, the organization of TG is essential to improve the quality of tourism products, the competitiveness of tourism businesses and the attraction of the tourism destinations.
Lang Son has rich potential for tourism and an important location in Vietnam’s tourism development strategy. However, Lang Son’s tourism has not yet developed in parallel with its potentials with such weaknesses as low tourism services quality, underdeveloped infrastructure, and unprofessional TG organization. Thus, it is necessary to accomplish the organization of TG in travel agencies in Lang Son province. In this paper, author conduct a survey on customer to find the strengs and weakenesses of Lang Sơn travel agents in organizing tour guiding, propose the solutions to improve organizing tour guiding of Lang Sơn travel agents.

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