Vol 7

Viet, N.H and Nguyet, N.T.M. - Impact of Competitive Strategy on Business Performance of Vietnamese Food Enterprises

Thứ năm - 29/07/2021 20:11
Keywords: Business performance; Competitive strategy; Differentiation strategy; Focus strategy; Low cost strategy; Vietnamese food enterprises.
This study investigates the inpact of competitive strategy on business performance of Vietnam food enterprises. Based on a sample of 130 Vietnamese food enterprises, this study confirms the hypothesis that the competitive strategy has a positive effect on business performance. The results indicate that competitive strategy bases on some competitive compentencies. These findings will support Vietnamese food enterprises in selecting and developing competitive strategy to be more effective.
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