Vol 6

Chen, T. F. - Constructing an Innovation Business Model: Marketing 6.0

Thứ năm - 29/07/2021 18:26
Keywords: Marketing 6.0, Industry 4.0, Web 6.0, O2O, omnichannel marketing.
The study aims to review literatures including industry 4.0, web 1.0 to 6.0, O2O marketing (click-andmortar), omni-channel marketing, Marketing 1.0 to 6.0. And explore what are the essential dimensions in the marketing 6.0 model. Finally, the study constructs an innovation business model: Marketing 6.0. There are four essential dimensions in the marketing 6.0 model which includes industry 4.0, web 1.0 to 6.0, O2O marketing (click-and-mortar), omni-channel marketing. Furthermore, Industry 4.0 includes Cloud Marketing, AI Marketing, Big data Marketing, IoT Marketing; web 1.0 to 6.0 includes Web 4.0 Marketing, Web 5.0 Marketing, Web 6.0 Marketing; O2O marketing (click-and-mortar) includes Mobile Marketing, Online payment/Offline consumption/Consumer feedback, VR Marketing; omni-channel marketing includes Personalized experience, customer experience of seamless, integrated, and consistent.
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